As a Managed Service Provider (MSP), it is the core responsibility of your organization to provide a predefined set of day-to-day services for your clients. This way, you help them to improve and streamline their business operations effectively.
However, to serve your clients, you need to let them know that you are a part of the particular industry in the first place. How do you do that?
This is precisely where MSP marketing comes into play. Read on to know more about why MSP marketing is essential, its major components and so much more.
Why MSP Marketing is a Necessity
Whatever business you do, the ultimate goal is to attract the attention of your potential clients. By doing so, you will gain better prospects that translate into revenue sooner or later. This holds true for MSP companies as well.
MSP marketing comes in handy to promote your services and grab the attention of your target market. This way, you can achieve a wider reach.
Plus, with the right MSP marketing strategies, you will be able to give your potential clients a bigger picture of what services you offer and how they can fuel business growth for them.
For these reasons, MSP marketing is not just a choice for your business development. It is rather a necessity.
MSP marketing is unique. As MSP falls under the B2B marketing category, you need to pitch your services to various big shots, including CEOs, IT leads and many others.
With the MSP space being so delicate, a fixed marketing tactic won’t help much to entice prospects. On the contrary, you need targeted marketing strategies that help you to reach new milestones in MSP.
Components of MSP Marketing Plan
If you look forward to creating an MSP marketing plan that actually works, it is imperative that you concentrate on all the following components. Let’s break them down one by one.
Website Optimization
Your MSP business website is the gateway for your customers to avail your services. With that said, you need to make sure that you put up everything about your services in a comprehensive manner. Also, ensure that your website is user-friendly so that the visitors find it easy to navigate from one web page to the other.
When it comes to boosting your online presence, it is mandatory to feature high-quality, informative content on your website. Besides, you also have to include relevant keywords in the content naturally so that your customers can spot your website on the internet easily.
Email Marketing
Email marketing is an effective way of nurturing leads for your MSP business. Create an email list and keep your prospects posted about updates, from services to discounts, regarding your company. You can also make use of a marketing toolkit to build and manage your campaigns in an organized way.
Remember, email marketing is a great way to keep in touch with your potential customers and thereby build a genuine relationship with them.
Video Marketing
Video marketing is yet another way of promoting MSPs. Apart from establishing your presence, video marketing helps you to showcase your industry expertise to your target audience.
Yes, making people understand that you know what is happening in their business space and that you can help in eliminating their pain points can do wonders for your organization.
Plus, using existing client testimonials in video marketing can make your campaigns more authentic and fetch better results.
Paid Ads
Why do you think ads appear on Google when you enter a particular query? It is because service providers (often closely related to your search query) pay Google to display their ads.
You can also do the same for MSPs. This way, you can drive more traffic to your website. Apart from Google, LinkedIn and YouTube also drive good results for paid ad campaigns.
While these campaigns require you to invest some money, you can witness a higher lead flow that translates into profitable opportunities for your MSP company. So, that’s certainly a win.
Final Thoughts
MSP marketing is far from traditional marketing practices for different reasons discussed above. This is why it needs your undivided attention to come up with progressive strategies and execute them with the right set of marketing tools.
By doing so, you will be able to generate more qualified leads that ultimately prompt your MSP business growth.
