If you want to take your business to the next level you need to look into the latest marketing strategies such as call tracking. As a business owner, you might have an idea about the significance of tracking your website visits. But do you know in addition to tracking your website you can also track phone calls to have a better understanding of your marketing scene. You can find a number of call tracking software in Australia that can help you gain useful insights into your business and marketing. Before we explore the benefits of call tracking for your business, lets have a look at what call tracking is all about.
What is Call Tracking?
Call tracking is a process when you assign a specific phone number to each marketing campaign for tracking which campaigns generate calls and sales as well as the volume of calls that are generated by a campaign. If you use a good and reliable call tracking systems it would change the phone number on a website in order to match the number assigned to your marketing campaign that lead them there.
Some people wonder if this is still an effective marketing strategy. Well the answer is YES.
According to statistics, 65% of Fortune 500 companies assert that phone calls are their main lead source. Google says that it found that 70% of customers use “click to call” in ad campaigns in order to reach companies.
Call tracking numbers on your website and marketing strategies will help you see how your customers are finding you. It will also help you find out which of your marketing campaigns are helping them reach you best. By tracking calls you will also be able to compare the total cost of your marketing investments which in turn will allow you to find out which are the best strategies for lead generation.
How call tracking will help your business
In simple words, by tracking and recording your phone calls, you will be able to find out:
- The real value of your marketing investments
- How your customers are reaching to you
- Gain insight into shifting customer demands
- Call volume from a particular marketing strategy
- Volume of the calls are leads from each campaign
Call tracking and analytics will also help you make the right decisions on which advertising channels you should invest in and which ones to ignore. Not just that, it will also help you gain your lost leads again.
Why Call Tracking Software?
While you can also get a call tracking service, getting a call tracking software is a smarter choice as it is a DIY approach. All you need to benefit from this strategy is to install the software and monitor phone calls and data on your own.
While there are plenty of options when it comes to call tracking software in Australia, always go for the best one that offers the most useful features. You should look into the features that a software will offer and how your business can benefit from it.